Unfold your Inner Potential

Female Entrepreneurship

  • Do you have a business idea but do not know if it is worth exploring?

  • Are you looking to grow your business but are unsure of the next steps?

  • Are you afraid that you won't manage to keep your work-life balance and are looking for tools to do so?

  • Do you need guidance on making an important strategic decision?

  • Do you wish you could get personalized support and advice while you are launching your business?

  • Would you like to get a better handle on some aspects of your business?



Entrepreneurship is "a creative process by which opportunities to create future goods and services are discovered, evaluated and exploited” (1).

An entrepreneur is a person who is willing to put forth the effort of thinking to discover and evaluate an opportunity as well as their willingness and abilities to bring their ideas into reality. Entrepreneurs can be owners of family businesses, entrepreneurial employees, solo entrepreneurs and gig workers.

The entrepreneurial process is characterized by 4 stages:

1. The Start-up or Pre-entry Stage, when the potential entrepreneur perceives an opportunity, evaluates it, and decides to launch a venture or start a business.

2. The Entry or Infancy Stage, when the nascent entrepreneur is actively involved in setting up a business (assemble the resources and launch the new venture or create the firm)

3. The Establishment or Adolescence Stage (up to 3 1/2 years old), when the new business owner is concerned with survival. Firms at this stage have demonstrated that they are workable business entities which can garner customers and deliver the product or service contracted for, but the key question becomes whether there is enough money for the firm to break even and stay in business.

4. The Growth Stage (older than 3 1/2 years old), when the successful business owner harvests their reward. Firms at this stage need to decide whether to exploit the company’s accomplishments and expand or keep the company stable and profitable.

The following phases will depend on the decision taken on the Growth Stage. If the company decides to take off, it will focus on its growth. If the company decides to continue at the same pace, it will focus on the optimization of its products and services while retaining their entrepreneurial spirit.


Why am I focusing my services on women entrepreneurs?

The first reason is that I am an entrepreneur myself and I can better relate with the challenges that would-be entrepreneurs and entrepreneurs faces; such as start-up costs, regulatory environment and “ease of doing business”. I also understand their motivations pertaining to love of independence, self-accomplishment and autonomy.

The second reason is that I am a woman and I am aware of the particular challenges (self-imposed gender biases, lack of support from society and traditions, family reasons) that can stand on a woman’s way when she is aspiring to become financially independent and self-accomplished. To add to that the additional struggle of work-family conflict that mother entrepreneurs face.

The third reason is that I have the knowledge and expertise to guide, accompany, educate, provide tools and solutions to aspiring and existent entrepreneurs during the 4 stages of the entrepreneurial process.


What am I offering? A one-stop service-center

1. During the Start-up or Pre-entry Stage, I assist women would-be entrepreneurs to clarify their conception idea, their perception of risk and opportunity and distill their unique competitive advantage. I also help them evaluate the viability and success ratio of their idea. Remember: “You cannot win a game that you do not play"

2. During the Entry or Infancy Stage, I empower women entrepreneurs to fully embrace their inner potential, educate them to acquire the core business skills they need, assist them to create an impactful vision and set Specific, Measurable, Attainable, Relevant and Time-bound goals; and the most important of all: to align their business with their authentic self. As Tom Hsieh, the CEO of Zappos eloquently put it: “Chase the vision, not the money; the money will end up following you.”

3. During the Establishment or Adolescence Stage, I support women business owners to equip them with the skills and tools they need to sustain their businesses, to take them to the next level, improve customer relations and employee management.

4. During the Growth Stage I guide successful women business owners to optimize their firm’s capacity, I train them on business continuity and risk management, I assist them to sharpen their strategic ability for looking to the future and build their leadership skills to take your business to the next level.


What tools am I using?

My services include but are not limited to the following:

  • Tailored business training on business skills, customer relations, personnel management and marketing/sales

  • One-to-one mentoring and custom business advice

  • One-to-one coaching on female leadership development.


Where shall we start?

Contact me for a one-to-one 60 min FREE consultation on your idea.

(1)= Sgabem S.; & Venkataraman, S. (2000). The promise of enterpreneurship as a field of research. Academy of Management Review, 25(1), 217-226, p.218